“Erik is a true visionary who knows how to get things done. The world would be a far better place if more business leaders started movingto his beat.”
Andre 3000 of Outkast, Musician, Actor
ERIK HUBERMAN AND HIS WORK WITH HAWKE MEDIA HAS BEEN FEATURED IN:
How Hawke Media scaled thousands of brands and became one of the fastest growing companies in America
The three principles of marketing: awareness, nurturing, and trust
How to leverage the three principles to create and manage a successful marketing campaign.
Ways to master the methods and achieve success, whether you are a student new to the field or running a multi-million dollar operation
ABOUT THE BOOK
From his experience at the helm of one of the fastest growing consultancies in the US, Huberman has distilled what it takes to be a successful marketer into three core pillars: awareness, nurturing, and trust.
The Hawke Method demonstrates that marketing strategy isn't just a numbers game: calculations for business growth and sustainability go far beyond systemic analysis. In an accessible voice with a touch of levity, Huberman takes the reader through a mosaic of successes and failures, from his first entrepreneurial venture at nine years old to running a $100M business.
KEY case STUDY EXCERPT
MAXIMIZING LIFETIME VALUE (LTV)
As you know, the biggest driver of awareness is word-of-mouth, and the user’s experience directly after their initial purchase will drive word-of-mouth more than anything else. When your customer experiences your product for the first time, they make a judgment call.
If you impress them, they’ll want to share your product with their friends, so engaging with your customer post-purchase is critical.
In this scenario, you are nurturing your customer not only to affect their future purchase behavior, but to leverage them as a word- of-mouth foot soldier. As this marketing machine runs and more people enter your funnel, you can leverage various tools to continue nurturing your audience, including public content, email, SMS, social channels, events, and more.
Remember, time kills all deals. If you keep the audience engaged, you get more time with them. If you continue to nurture them, you can likely get a bigger share of their wallet over time, maximizing their LTV.
Our partner, LTVplus, specializes in scaling e-commerce businesses, so they know the ins and outs of nurturing customers. LTVplus co-founder and CEO, GQ Fu, said:
“We see an increase in conversion rates and customer retention when businesses adopt a proactive approach to customer service. By anticipating your customers’ needs and reaching out to help them in advance, you create more pleasant experiences.”
About The Author
CEO & Founder Erik Huberman launched Hawke Media in 2014. Now valued at over $100 million, Hawke Media is the fastest growing marketing consultancy agency in the United States. Prior to its launch, Erik successfully founded, grew, and sold two eCommerce companies by the age of 26. Erik has since continued to strategically expand his business portfolio inclusive of a handful of company acquisitions, the 2018 launch of Hawke Ventures which reached a closed single fund of $5.6 million, the 2020 launch of his own podcast, HawkeTalk, and most recently, the 2021 launch of HawkeZ, an agency offering brands the tools needed to tap into GenZ.
As a serial entrepreneur and marketing expert, Erik has been recognized by his industry peers through honors and awards including, Forbes Magazine’s 30Under30, CSQ’s 40Under40, and Inc. Magazine’s Top 25 Marketing Influencers just to name a few.